Social Media, Content Marketing, and Post-Production
Creative Content Strategies for Theaters & Arts Organizations
What can I help you with?
Content Strategy
Sessions for
In-house teams
Content &
Social Strategy & Management
Content &
Copywriting
Services
Post
Production
Services
Check out my podcast
“The Authentic Communicator”
Let’s connect on social media!
Overtures
Hi, I’m Kira — a lifelong theatre kid and former Disney Cast Member turned marketer and content strategist.
For over 17 years, I’ve blended my love of storytelling, background in the creative arts, and expertise in content marketing to help both for-profit and nonprofit organizations bring their stories to life, grow their reach, and cultivate engaged audiences.
Today, my mission is to bring that knowledge into the theatre world — especially for regional and summer stock theatres where marketing teams are often stretched thin. I know the realities you’re juggling: building campaigns with limited resources, filling seats while nurturing community, proving ROI without perfect tools, and finding fresh ways to connect with both loyal patrons and brand-new audiences.
That’s where I come in. I help theatre marketers find balance in their work by creating systems, strategies, and content that do more with less. Together, we’ll leverage smart, creative marketing to strengthen your community, keep audiences coming back, and inspire the next generation of theatre lovers.
Because at the end of the day, I believe the world needs more theatre, and the work you do to make it possible. From ticket sales and front of house responsibilities, to marketing strategies and managing tight budgets, to behind the scenes brainstorms and the butterflies of opening night, your work makes a difference and my job is to help you not just manage the load, but thrive in it
A Community for Theatre Marketing Professionals
Backstage Marketing Mavens is an online community created specifically for you, the passionate theatre marketer!
Join the community to gain access to:
Guidance & Education → Practical trainings, templates, and strategies designed specifically for the unique challenges of theatre marketing.
Collaboration & Connection → A space to share wins, troubleshoot struggles, and learn directly from peers who understand the realities of working with lean teams and limited resources.
Inspiration & Support → Ongoing encouragement to think creatively, find balance, and keep the love of theatre at the heart of your work.
Together, we’ll build a network of theatre marketers who lift each other up, share what works, and create a stronger future for the art form we all love and believe in.
What People Are Saying
“Having your social media expertise was hugely helpful to both our content team and the whole marketing team. We were able to increase blog traffic, content downloads, and social engagement as a result of your work!”
- Alyssa Verzino, Content Marketing Manager, LinkSquares
“I had the pleasure of working alongside Kira in corporate marketing following a merger between our companies. (Datto, Inc and Autotask) We worked together on both content and social media marketing. Kira is an incredibly thoughtful storyteller who digs deep to understand customers. Kira was always up to date on the latest trends and really evolved our social media program into a strategic, measurable marketing channel. She grew our audience base drastically and ensured that our presence on social media platforms was always true to our brand voice. Kira has experience with numerous social media platforms and can easily advise on the best tools for a successful program based on one's goal - whether that be kicking off a program for the first time or integrating employee advocacy into the mix. Kira is also a delight to collaborate with, approaching every initiative with a positive mindset and openness to try new things. Any organization would be lucky to partner with the creative, skilled, and innovative human that is Kira Pogge.”
- Michaela Scampoli, Senior Manager, Content Strategy, Rapid7
“I always enjoyed working with Kira…Her excellent listening skills are a benefit to every project she undertakes. She tunes into the needs of the project and then applies the science of social to reach the desired outcome. Kira is able to see the bigger picture on how a message should resonate through community, social, and even in person events.”
- Melissa (Gray) Hockenberry, Community Program Manager, Datto, Inc.